Founded in 2014 and headquartered in Shanghai, NIO is a leading brand in China's premium intelligent electric vehicle sector. NIO places "ultimate user experience" at its core, pioneering the innovative "chargeable, swappable, upgradable" battery swap model that fundamentally addresses users' range anxiety.
Its product lineup covers mid-to-large sedans, SUVs, and flagship supercars, with the ET7 and ES8 achieving world-class standards in performance, intelligent driving, and interior luxury.
While maintaining high investment in R&D, NIO has built a highly engaging brand ecosystem through NIO Houses, NIO Day events, and other community initiatives, successfully establishing a globalized premium user community that extends beyond automobiles into lifestyle.