Founded in 1958, Hongqi is a premium luxury automotive brand directly operated by China FAW Group Co., Ltd., and has long served as the official parade vehicle for China's major celebratory events, embodying the deepest historical and national significance in China's automotive industry.
In 2018, Hongqi unveiled a new brand strategy centered on "Chinese New Aristocratic Exquisiteism," initiating a transformation toward younger, market-oriented, and international development. Its product portfolio includes sedans, SUVs, and new energy vehicles, incorporating traditional Chinese cultural elements into design while featuring the latest intelligent connectivity and new energy technologies, showcasing the unique appeal of China's premium brands in the new era.