Officially launched in 2018, Jetour is an independent automotive brand under Chery Automobile, focusing on the "Travel+" niche market, and was elevated to a parallel independent brand alongside Chery in 2021.
With the slogan "Define Your Journey with Action," Jetour's products emphasize spaciousness, high configuration, and exceptional value in multi-functional SUVs and travel-oriented models. By the end of 2024, global cumulative sales exceeded 1.5 million units, with exports reaching 65 countries and regions.