Established in 2010, DENZA was initially a joint venture between BYD and Germany's Daimler Group, making it China's first joint-venture brand focused on premium new energy luxury vehicles.
In September 2024, BYD completed a 100% equity acquisition, making DENZA a wholly-owned premium sub-brand under BYD. Positioned as a "technology-safe new luxury automotive brand," DENZA's product lineup covers both pure electric (EV) and plug-in hybrid (DM) technology routes.
Leveraging BYD's core three-electric technology advantages and Daimler's rigorous craftsmanship heritage, DENZA achieves industry-leading standards in safety performance, premium quality, and technological configuration. The DENZA D9 has demonstrated outstanding performance in China's high-end MPV market, emerging as a highly competitive force in this segment.