Founded in 1916 and headquartered in Munich, Germany, the BMW Group features a logo that blends blue sky and white propeller elements, honoring its aviation engine heritage while symbolizing dynamism and pioneering spirit.
BMW adheres to the core value of "Sheer Driving Pleasure," focusing on sporty luxury, innovative technology, and exceptional handling. The Group also operates the MINI and Rolls-Royce sub-brands. In response to the electrification trend, BMW has launched the "i" brand and innovative pure-electric i-series models, seamlessly integrating a century of automotive excellence with future mobility visions, continuing to lead the global premium automotive market.